June 2, 2021

3 Tech Trends to Watch

While last year brought unique challenges to the business community, it also engaged technology that had previously been viewed as peripheral. To advance forward into the future, it is important that your business stays on top of these trends to make sure it is ready to roll with the changes.

Artificial Intelligence

This trend has gained a lot of traction over the last few years, and does not show signs of slowing down anytime soon. You will want to keep up with the latest information and opportunities that artificial intelligence, or AI, offers you and your business.

For many businesses, AI is a way to track and monitor behavioral shifts for consumers. Through self-learning algorithms and the capacity to analyze consumer activity, AI is quickly becoming an invaluable resource for those businesses who are hoping to better understand or predict what their clients are looking for.

However, as with all information, artificial intelligence is only as useful as you make it – meaning your work is far from done if you employ AI tools or resources. While this tech is growing more and more each year, you will still want to be sure you understand the information that your AI gives you, and what it means for the future of your clients and business.

Internet of Behaviors

Another trend that goes hand-in-hand with artificial intelligence is the Internet of Behaviors, also known as the IoB. You have probably heard of the Internet of Things (IoT), which is defined as “the interconnection via the internet of computing devices embedded in everyday objects, enabling them to send and receive data.” The IoB is an extension of the IoT, and specifically works to combine technology, data analysis, and behavioral science to allow companies to take the information they gather and put it to use.

Again, this concept is all about how you use it, and how effectively you turn the information you learn into knowledge. For instance, you might notice a specific demographic is usually searching for services like yours on weekends, but they don’t interact as often during the week. You can tailor your services and offerings to the audience you want to reach by creating a strategy designed around the behaviors and patterns of certain demographic groups.

The IoB is also useful for monitoring overall pattern changes in consumer behavior. Trends rise and fall in every industry, and learning what your clients need as soon as the next trend rises will allow you to distinguish yourself in the high-tech industry.

Robotics and Automation

The concept of utilizing robots to automatically perform services is not a new one, but it has gained a lot more traction over the last few years, and the same is predicted to hold true for 2021. Robotics and automation have become big in the manufacturing industry, but they are finding their place in the high-technology market as well.

So what does this trend mean for you? As a high-tech company, you can expect a higher demand for automated services. Place like assisted living facilities or other facilities that provide specialized care are turning to these options, especially as they try to reduce staff and exposure during the COVID-19 pandemic, to allow people to receive the care they need in a timely and efficient fashion. Vehicle automation is also becoming more popular, which means your company may find more opportunities to work with manufacturers to create a streamlined automation process.

Essentially, automation is the future, especially for high-tech companies. Your business needs to stay on top of this trend to learn what types of opportunities may come your way. This doesn’t only apply to potential new clients or contracts – your existing clientele may find they want to jump aboard the automation train, too.

Our world is changing constantly, and technology always seems to be leading the charge. Knowing what to expect on the horizon will help you point your business in the right direction. Sign up for alerts, do your research, and take the steps you need to prepare your team for the future.

June 2, 2021 Laura Stewart